Who Is Simon?

Simon Parsons: writer, producer, innovation expert and coach.

I make television programmes, write fiction and coach senior industry leaders and am a founder and Innovation Director of Fureai Ltd – an start-up tech business developing peripherals for the young parent market.

I work in partnership with creative companies to develop product for children and teens and across industry to help leadership teams connect with their own specialist audiences.

For five years I sat on the BBC Children’s network editorial board and ran the BBC’s production arm in Scotland. I trained at the Ashridge business school as well as the BBC Academy and studied writing for business under John Simmons – one of the UK’s leading brand language consultants. During my time as brand manager for Balamory we launched in the U.S. and became the  first ever live action preschool children’s show to be imported by a major U.S. network.

A highlight of my BBC career was as part of the working group set up by the Director General to retarget the brands the broadcaster offered to young people. It was a defining moment for a corporation that had been haemorrhaging young viewers to an emerging and fragmenting digital market. After the BBC adopted our recommendations in full, the CBBC and CBeebies channels regained their status as the most popular and loved purveyors children’s entertainment in Britain.

More recently I founded Fureai Ltd with Creative brand expert Tony Bibby and Games master Gordie Ross. Patents are now “applied for” so we’ll be going public very soon.

And after running the story team on Teacup Travels I joined Maramedia to launch their new kids brand Marakids and produce a couple of series of Gudrun the Viking Princess.

In a nutshell I am an expert at connecting with audiences – using creativity to develop businesses – and always interested in new challenges.