Simon Parsons

Innovator, Entrepreneur, Writer, Award-Winning TV Producer and Founding Director of Fureai Ltd.

I write scripts, formats, pitches and narrative fiction and with more than 400 hours of Network TV credits to my name I produce TV shows

Titles include Live & Kicking, Raven, Balamory, Teacup Travels, Gudrun the Viking Princess (RTS award 2018), The Glasgow Girls (Amnesty International Award 2006).

As an entrepreneur I use creativity and data to develop solutions to real-world problems. That’s why at the end of 2016, Creative Director Tony Bibby , Technology and Games Director Gordon (Gordie) Ross and I founded Fureai.
Our mission: to connect far-flung families with tangible play. International patents are pending and we’ll be going public very soon as we strike out in search of seed funding for our next big adventure.

Success for me has always begun and ended with the audience, the reader or the end user.

As an Executive Producer of live network TV in the early 2000s I was an early adopter of data flow analysis. Watching the audience come and go minute by minute I noticed hidden something that counterintuitively suggesting we could build an audience by giving them regular switch-off moments. It worked.

On joining the BBC’s Children’s Network Board I was made head of children’s production for the BBC in Scotland and quickly established an end-user focussed development process. I future proofed the linear TV team, shaping it into a TV and Games Division, growing the Glasgow unit to produce a fifth of network children’s output, with a team who won a string of BAFTAs along the way.

In the freelance world I’ve had success with  Ultimate Sports Day for Zodiak/ CBBC, Teacup Travels for Plum TV / CBeebies and won an RTS in 2017 with Maramedia for writing and producing the natural history/ drama crossover, Gudrun the Viking princess.

I am also writing “Bottle Washer” a coming of age adventure story set in the slivers of land in between the streets, back yards, gleaming office blocks and abandoned shopping malls of a fictional northern port.

In a nutshell I am an expert at connecting with audiences – using data and creativity to develop businesses – and always interested in new challenges.