Simon Parsons: writer, producer, connection expert and coach.
I make television programmes, write fiction for adults and children and coach senior industry leaders.
I work in partnership with creative companies to develop product for children and teens and across industry to help leadership teams connect with their own specialist audiences.
For five years I sat on the BBC Children’s editorial board and ran the BBC’s production arm in Scotland. I trained at the Ashridge business school as well as the BBC Academy and studied writing for business under John Simmons – perhaps the UK’s leading brand language consultant. While I was brand manager for Balamory it became the only live action preschool children’s show to be imported by a major U.S. network.
More recently I developed Teacup Travels along with Micky MacPherson at Plum Films from an original idea by Tony Bibby. The show stars BAFTA Award winner Gemma Jones (Marvellous) and is designed by double Academy Award winner Leslie Dilley (Star Wars and Raiders of the Lost Ark).
Now as well as running the story team on series two of Teacup Travels I am working with acclaimed games designer and entrepreneur Gordon Ross to create a suite of games for parents to play with their kids; I am mentoring a senior leader in one of Scotland’s fastest growing manufacturing exporters; and am proud to be working with Sprocket, a Norwegian creative company recently established by my old friend Nick Simons (ex BBC Learning chief in Scotland) and super talented designer Camilla Storm.
In a nutshell I am an expert at reconnecting with audiences – both creatively and in a hard business sense. This combined when I played an active role in working group whose job was to clarify and retarget the BBC’s policy and key brands for young people. It was a defining moment for a corporation that had been haemorrhaging young viewers to a fragmenting digital market. After the BBC adopted our recommendations in full, the CBBC and CBeebies channels re-emerged as the most popular children’s channels in the UK.